When it recognizes the strategic importance of selling it can be said beginning to take its first steps in marketing, which is why early its history, marketing is the science of selling. Birth, therefore, the major distributors, the brokerage business, the channels of distributors, retailers, dealers. It should be stressed, however, that at this stage, There is still no direct relationship between producer and consumer, this remains a passive receiver of “messages” imposed by production.

The years preceding the Great Depression are a mecca for sellers; production dominates and the attention of businesses have focused almost exclusively on the costs production and distribution.

With consumers who purchase goods at the speed with which they are produced, there is no need to worry about creating a relationship with the customer, just make sure that the paths of distribution, producer to consumer, are working effectively. On the other hand, Donald Lowe had observed: “The bourgeoisie can not help but fill every visible space house. The eye seems to abhor any visible space bourgeois emptiness “, this claim will be subsequently translated into more understandable slogan “mass consumerism”.