How to increase customer loyalty

If you do not realistically this potential, if prestigious customers who can help us attract other customers and if we do not give references, we must consider the possibility of a close collaboration in the sense of not more accept new tasks (discrimination) of them. Maybe you can advise them to another firm with a different profile, for which the client could become a profitable customer?

Logically, hit customers’ and run “should be avoided. To identify what type of customers since the beginning, you should analyze the existing customers of the study. We can identify the typical characteristics for different types of customers? For example, almost all our customers “true blue” or “hit and run” in a given region, size or sector? If there are identifiable trends for the faithful in categories “A” or “infidels”, you should be cautious and selective in choosing new clients. It makes no sense wish to strengthen ties with everyone. This is our time and should be used efficiently.

When we created the list of blue true potential of our future customers, we must try to find and increase positive contacts (ongoing) between them and us. In practice, the measures recommended to increase loyalty and profitability are:

a.Analyze customer and market
b.Attempting to increase loyalty, not only customer satisfaction
c.Continue to cuddle (and protect) True Blue from our customers
d.Develop strategies for other groups of customers to become clients ‘true blue’ or end of your relationship with them
e.Monitor the loyalty / profitability of key customers of the study