No Risk, No Reward
No risk, no reward
An innovative company is not always safe
If you think in an unconventional manner is an effort by a traditional culture, is even more difficult to adopt a policy to make mistakes.
Richard Tanner Pascale and Jerry Sternin commented Harvard Business Review, “because we innovate means to deviate from what is safe and accepted, innovative companies must by definition assume a high level of risk.” Widen, they observe, “the problems are often not resolved because the road to the solution is full of potential losses and other risks. It ‘important to recognize that traveling in a strange land is a dangerous sport. ”
For most businesses open their doors to outsiders, allowing them, for example, to collaborate on something as precious as the R & D (research and development), is a huge cultural change. Also, encourage employees to work together requires a special effort and determination. Nobody ever said that changing attitudes is easy.
Doblin Group, a consulting company for innovation, estimates that about 96 percent of all attempts at innovation fail to achieve the return on investment. Obviously, to understand which ideas will be successful and profitable it becomes an exercise of fundamental importance
The innovation relies on capabilities, both by individuals and organizations, to take risks. In these processes is essential the support of top management. Freedom to fail means freedom to explore and succeed in new areas.
The greatest risk, of course, is to do nothing. In a global perspective, Irving Wladawsky-Berger, IBM leader for technical strategy and innovation, look at the competition and asks, “At the end of the day, we can not afford to be as innovative as possible?”.
Where we are when we stop to look for opportunities for success? Wayne Gretsky, the famous hockey player and one of the best strikers of all time, says in a concise manner, “You lose 100 percent of the shots that do not.”
Taking risks is part of innovation. You can program your success, you can not plan, you can not say ‘we need a new idea, so we have a new conceptual process’.
It ‘a very interesting question whether companies are willing to assume all risks in promoting innovation, because this means that they have freedom of choice.
In most cases, new ideas are random. Arise from unexpected processes. Often it can happen that something is not working as expected but it works the same here that was born a new idea.
Many companies have this attitude: we must be successful in 95 percent of what we do. We should only have good ideas. Unfortunately, if you have this mentality, try not to take risks. But if you take no risk, you have no innovation.
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